Ramesh Chaurasia-Pros of Digital Marketing
What is marketing? Everyone has their own definition of marketing, creating a resemblance and perception about some product or service in the eyes of the End-consumer. It is all about how unique you can be with whatever you have in your hands, be it technology, time, money, idea, or product. How your perspective can be moulded into reality through which you will acquire potential prospects.
Marketing is scattered and distributed along the line, from E-Mails to Television, Phone Calls to Direct approach, Newspapers to Computer. Everything we come across is one way of marketing, depending upon who the recipient is. One such approach is Digital Marketing; It is an advancement in additional resources at disposal mankind have been using from time to time. Simply, it’s a way of presenting your idea through digital resources like E-Mails, Snack ads, etc.
Digital Marketing has its own line which includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), and so on...
Let’s see why Digital Marketing has taken the world by storm and everyone wants a piece of it;
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The first and foremost would be Global Reach, it’s easy today to reach the masses today, but to reach people on a Global level isn’t an easy task. Digital Marketing gives you the means to do so, it has phenomenal outreach and the user base is tremendous. As of January 2021, there were more than 4.6 billion active internet users worldwide which accounts for about 59.5 percent of the total global population. Just imagine, if you have been given access to this many people for promotion of your idea, isn’t it fascinating? The Internet has the reach to every corner of the world, even the poor have access to the internet one way or another. There are numerous ways through which the seller can reach the mass, if you are not present on one of the forms, you will be on another. With Digital Marketing you can reach them in no time and promote yourself.
Another important factor is Cost. Actually Low Cost. The cost you incur for the Marketing you do is pretty high, given the return you get. Traditional Marketing methods have always proven costlier than usual. But, Digital Marketing has taken an edge over it for quite some time, the methods used for Marketing digitally seem cheaper, some are even negligible, if you keep into account the returns you get, the cost incurred means very little. This is the Digital Era, if you do not upgrade with the timeline, you lack in ways you didn’t even imagine. Cost is a very important factor, and a decline in cost gives you an edge in price and reach.
Analytics is very important if you run any kind of campaign, anywhere. Getting real-time data to adjust your target and reach the potential is very important. With Digital Marketing, you get a detailed analysis of every penny you have spent throughout the campaign, it gives you conversion rates, clicks, calls, and all other data at your fingertips. You would be able to decide and know if your campaign is working or not if you have to do changes or not if you need to shift the target customer or not, all of this is possible with Digital Marketing only.
Brand Development: everyone is aware of the importance of Brand building, it is a very integral pillar if you have to sustain in the market. With Digital transmission you get your footprint on the world wide web, with this you can build your brand in your image, with the possible reach you will be able to develop your brand at your will. The Presence on all the platforms will give your business the edge you need to thrive.
Easy sharing is the major plus point. Everything you see over the internet is connected to everyone somehow, the sharing capabilities every individual or group over the internet hold is amazing, the continuous sharing of Articles and Campaigns leads you into multiplier effects. The cost of which is very low and you get the reach worth more.
Precise targeting solutions are very helpful, you will be able to direct your ads to whom you deem worthy. This gives Digital Marketing a plus one because here you can share your ad with who you want, your actual prospects rather than masses as compared to traditional marketing. You can target specific groups, locality, city, region, Age Group, anything, then it’s just about the right audience.
Customer loyalty: isn’t every brand in dire need of loyal customers, with the cutthroat competition out there, you will have to keep your customers in check. With this, you can do so by being in touch with them, interactions, feedback, offers, and whatnot.
Digital Marketing tools: Pay-per-click (PPC), Content Marketing, E-Mail Marketing, Mobile Marketing, Influencer Marketing, Display Advertisements, E-Gaming, and the line doesn’t end here, Digital Marketing extends to even Direct Phonecalls, SMS Marketing, Television, and On-hold ringtones. The prior part is standardized as Online marketing and the lateral Non-Internet part is the extended Digital Marketing.
Leveling the Competition: this can be a major asset at hand if you want to take on established brands, every aspect mentioned above will play a huge role and help you distinguish yourself and compete with bigger brands.
Social Media the biggest asset at hand, if you gain credibility on social media, you can build anything out of nothing, but again, you have to appreciate and imply Digital Marketing to do so.
A superior and highly experienced entrepreneur in the field of business for quite a long time now. Also, a philanthropist,author and public speaker who believes in working towards the overall well being and betterment of the society as a whole.