Updated: Apr 27
India; Home to exquisite destinations. One of the largest countries in the world with all kinds of tourist destinations is leading the charge when it comes to tourism. Our nation is none less than the land of enchantments, a guarantee of beauty is in Culture, People, diversity, structures, and whatnot. We can’t ignore the fact that tourism in India accounts for a significant share of the country’s GDP and Growth. With tourism, you grow yourself, your reputation, it gives you the confidence to present.
India features Hills, Valleys, Mountains, Beaches, Deserts, Monuments. Given the rich and diversified history, India stands out from the rest of the world. It is often said Beauty lies Within, but we can proudly say In India, “Beauty lies wherever you lay eyes”. Every region has its own significance be it the cold desert of Ladakh, the hot desert of Rajasthan, the enchanting rivers Ganges and Brahmaputra, dense forests Niligiri & North East, the Distant islands of Andaman and Nicobar.
With the amendment of “Incredible India!” India now stands upfront in Tourism. With the Digital advancements, India is now one of the most favorable tourism destinations, the exponential rise in technology has led Domestic as well as International travelers to favor India. The government soon realized India has true potential for tourism given the rich heritage and scenic beauty. People from all over the world and from all corners of the country prefer India because of the Scenic beauty rising in the northern state of Kashmir to the ends of Kanyakumari.
India accounts for 38 World Heritage sites, ranking it 6th in the world in such terms. Our nation features more than 1000 significant tourism destinations catering to the need of every kind of experience possible. In 2019, India had more than 18 million foreign visitors. To mark India’s tourism sector, we now stand at 16th out of 140 Nations around the world. If we are to consider figures, tourism account for 247 Billion USD.
With these many advancements and resources, India is now a land of opportunities to grow exponentially. Scope lies in the creation and recreation of all the viable resources at disposal. Constantly evolving through time helps in catering to the needs of Tourists and serving their desires. Every viable destination has a chance to be better, to serve better.
The diversified Indian Cuisine is also the oldest know cuisine prepared in the world, which gives India an edge in the Cultural sector. This can be highly contributing factor if organized to cater to the needs of people, not only International but domestic too.
One of the biggest opportunity India has is Kashmir, immeasurable beauty lies within this land. The experience, the feel is significant and not available elsewhere.
Regional festivities like ‘Kumbh Mela', ‘Kucch Festival in Gujarat', ‘Rath yatra in Odisha', ‘Tirth Yatra', ‘Navratri in Gujarat', ‘Ganesh Chaturthi in Maharashtra’ can be marketed to perceived to account for a great deal of Opportunities.
Mythological experience and knowledge is the one thing that India is enriched with, the varied knowledge inoculated with experience can be a highly contributing factor in tourism. The land to the two biggest epics ‘Mahabharata' and ‘Ramayana' can be presented with forms of evidence. Be it Dwarka, Ayodhya, Rameshwaram, Kurukshetra. Any and all of it will play a huge role.
India being the birthplace of three vast religions – Hinduism, Buddhism, and Jainism. Indian landscape has innumerable sacred and religious tourist places.
Enriching the rule of Delhi Sultanate, Khilji Dynasty, Maurya Empire, Mughal Regime, Maratha Empire, and British regime has left India with numerous stories, landscapes, Monuments, Structures which when organized can open doors to vast chances.
With all the opportunities and resources there comes challenges which you have to deal with when you host numerous possibilities.
All of the possibilities can come true only with the Infrastructure to sustain them, India is lagging way too behind in terms of Infrastructure and Management. Despite being readily and digitally available India can’t keep up with the market and competition. Numerous factors from all around play a huge role in the failure of Infrastructure development.
Another major setback we face is in name of the Safety and Security of Guests. We are aware about the security conditions in India, not even an Indian National is safe, how are we supposed to keep Foreigners safe. We hear stories every day about wrongdoings from around the country. What have we done? Certain steps and measures have been taken to ensure safety, but is that it? We would have to do better to explore and enhance more.
The biggest challenge we face is irregular information. The entire tourism sector depends upon the information presented. Lack of up-to-date resources and channels lead to major downfall. In order to accomplish a significant feat, there should be an Information System, User friendly to convey all reliable information.
Despite all the challenges we face, we always emerge and will always thrive to meet the need of time. With vast opportunities, India will lead the charge and emerge as the most preferred destination.